About Becausal
Shaping a privacy-minded future with causal AI-driven data solutions.
At Becausal, we are committed to revolutionizing the AdTech industry with AI solutions driven by a respect for privacy. Our mission is to empower brands and consumers to trust and thrive in a more transparent ecosystem. We prioritize ethical practices, transparency, and measurable impact, with actionable and results-driven insights.
Our Mission
Shaping a privacy-minded future with Causal AI-driven data products and solutions.
At Becausal, we strive to reset the AdTech industry’s benchmarks when it comes to data privacy, provenance and transparency best-practices – including modeled/AI audiences – with privacy-focused AI solutions. Our mission is to help empower agencies, brands, retailers and consumers to trust and thrive in a more transparent and open ecosystem.
Privacy-Focused Innovation
We prioritize privacy, security and ethical AI to help protect your brand’s integrity and consumer awareness and choice.
Transparency & Trust
We believe data points should be explainable, accountable and auditable. We build the audit function right into the audience creation model itself – a one-of-a-kind, best practice.
The Why of AI™
Our Causal AI works to uncover the drivers behind consumer purchase
behaviors, actions and brand engagement.
Measurable Impact
Insights are actionable and results-driven, optimizing performance with continuously improving ROI.
Why Becausal?
Becausal isn't just a name—it's our philosophy.
Because we believe insights need a reason, a clear explanation of why it matters.
Causal reflects our commitment to cause-and-effect intelligence.
It's also a direct call-to-action for brands: Be Causal – adopt solutions built on real understanding, not assumptions.
Meet Our Team
A dedicated team of pioneers in ethical AI-driven data solutions.
Challenging industry norms to deliver the Why behind every marketing decision
Driving customer success for cutting-edge CPG & Retail data use cases
Fighting for transparent machine learning
Helping guide decisions with advanced data solutions and customer growth insights.
Bringing clients unique and advanced data solutions across the CPG space.
Fueling platform growth with data that drives innovation and scale.
Building data solutions that blend AI and automation to boost innovation.
Turning raw data into insights with scalable, cost-effective data engineering.
Solving tough problems together with a team focused on quality and growth.
Turning insights into action by blending analytics with customer connection.
Transforming data into insights—learning and growing every single day.
Using data insights to inform decisions and grow through constant curiosity.
Building innovative mobile and cross-platform solutions through smart design.
Creating scalable, privacy-compliant cloud pipelines with AI-driven insights.
Solving problems with data, machine learning, and a detective’s mindset.
Making AI practical by turning complex company data into useful, clear content.