Real-World Applications of Causal AI
Explore how our solutions are applied across various scenarios to drive real results.
Becausal’s use cases demonstrate the practical applications of our causal AI solutions, showcasing how brands can leverage our technology to achieve their marketing goals.
Streamlined Data Solutions
Efficiently manage and enhance your brand data with our privacy-first, AI-driven solutions.
Becausal supports comprehensive data management use cases that include standard brand and category segments, onboarding, and data enhancement. Our solutions ensure compliance with global privacy standards while providing actionable insights that drive smarter marketing decisions.
Standard Brand & Category Segments
Organized and Accessible Data
Effortlessly categorize and access your data with our standardized brand and category segments, ensuring consistency and clarity across all platforms. We’ve simplified the complex task of normalizing diverse retailer data sets and definitions.
Onboarding
Seamless Integration
Integrate your data seamlessly by onboarding our data into your CRM file, CDP or anonymous user database, to enhance your data quality and depth and streamline processes.
Enhancement
Data Enrichment
Enhance your data with our enrichment services, providing deeper insights and improved targeting capabilities.
Effective Audience Engagement
Activate your campaigns with precision-targeted audiences and custom segments.
Our activation solutions empower brands to engage audiences effectively through custom segments and seed data. Leverage our Causal AI to create high-performing audiences that drive measurable results.
Custom Segments
Tailored Audience Targeting
Create custom audience segments tailored to your brand’s unique needs, ensuring optimal engagement and conversion rates. This can include varying levels of brand and category spend as well as low, medium and high loyalty to specific brands.
Seed Data
Foundational Insights
Utilize seed data to build robust audience profiles, enhancing your campaign’s reach and effectiveness using Becausal or a myriad of activation partners, including retail media.
Innovative Insights and Analysis
Unlock the power of data with our advanced analytics and audience extension capabilities.
Becausal’s data science solutions provide in-depth analysis and audience extensions, leveraging causal inference to enhance decision-making and campaign performance.
Audience Extensions
Expand Your Reach
Extend your audience reach with precision using our advanced causal AI models, ensuring higher engagement and conversion rates.
Data Attribution
Transparent and Accurate
Gain clear insights into the drivers of consumer behavior with our data attribution methodology, providing transparency and accountability.
Proven Results and Impact
Measure your campaign’s success with our comprehensive sales lift and performance metrics.
Our measurement solutions offer detailed insights into your campaign’s impact, utilizing sales lift analysis and performance metrics to optimize strategies and demonstrate ROI.
Sales Lift
Quantifiable Impact
Assess the true impact of your campaigns with our sales lift analysis, providing quantifiable results and actionable insights. We help you establish a baseline of sales pre-campaign and then provide mid and post-campaign data to better understand campaign impact.
Performance Metrics
Optimize and Improve
Leverage performance metrics to continuously optimize your campaigns, ensuring sustained success and growth.