BECAUSAL provides data analytics, consumer insights, and market intelligence products and services to our clients (such as brands, advertisers, agencies, retailers, and manufacturers) to enhance their understanding of consumer behaviors and market dynamics.

Please note that:

• All information set out in this Policy may not apply to every user. Your interactions with us determine which portions apply.
• When you share personal information or when we collect personal information about you, we will use it in accordance with this Privacy Policy. Please review it carefully. For questions, contact privacy@becausal.com.
• This Policy does not govern our clients’ use of your personal information beyond our services. We are not responsible for our clients’ privacy practices. Additionally, participation in third-party surveys, contests, or sweepstakes will be subject to those parties’ respective privacy policies.

If you are a resident of California, Colorado, Connecticut, Utah, or Virginia, please see the section titled "Your Rights and Choices" for more details about your privacy rights.
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PERSONAL INFORMATION WE COLLECT AND HOW WE USE IT

We may collect your personal information in several ways, including:

• Information You Provide Directly: Personal information you choose to submit directly, including name, contact details, and preferences.
• Information Collected via Automated Technologies: Through cookies, web beacons, pixels, and similar technologies, we collect data such as your IP address, browser type, device ID, pages visited, time spent on pages, links clicked, login details, and geographic location.
• Information from Clients: Information provided by clients enabling you to access specific BECAUSAL sites and services.
• Information from Third Parties: We may combine information we receive from other sources, including publicly available databases, with the information you provide us directly.

We use this personal information to:

• Personalize your experience and deliver targeted content and advertising.
• Improve our site’s functionality, security, and performance.
• Communicate with you about services and products, including responding to inquiries or support requests.
• Conduct market analysis and product development.

Our legal bases for using this information include your consent, fulfillment of contracts, compliance with legal obligations, and our legitimate interests in business operations and marketing.

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HOW WE SHARE YOUR PERSONAL INFORMATION

We may share personal information:

• With third-party service providers who provide data processing, analytics, IT management, and other services necessary to operate our business.
• For advertising and analytics purposes, including sharing with third-party advertisers and social media platforms.
• With government bodies or law enforcement if legally required or in response to regulatory or governmental requests.
• In connection with mergers, acquisitions, reorganizations, or bankruptcy proceedings.
• In aggregated, non-personal, statistical form with our partners or clients.
• To any other party where you explicitly consent to such sharing.

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INTERNATIONAL DATA TRANSFERS

Personal information we collect may be transferred, stored, or processed internationally, including in the United States, under safeguards compliant with applicable laws.

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COOKIES AND SIMILAR TECHNOLOGIES

We use cookies (required, functional, advertising) and similar tracking technologies to improve our site and provide targeted advertising. You can manage cookie preferences through your browser settings or our website's cookie management tools.

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SECURITY AND RETENTION OF PERSONAL INFORMATION

We implement administrative, technical, and physical security measures to protect your personal information. Data is retained only as long as necessary to provide services, fulfill business and compliance needs, or enforce legal rights.

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DIRECT MARKETING

We and carefully selected third-party partners may use your personal information to inform you about products or services of interest via email, SMS, postal mail, or social media, respecting your communication preferences. You may opt out at any time by following unsubscribe links or contacting us at privacy@becausal.com.

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ONLINE FORUMS

Information shared voluntarily in forums may be publicly accessible and used by third parties, which is outside our control.

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CHILDREN’S PRIVACY

BECAUSAL does not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact privacy@becausal.com.

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INFORMATION FROM THIRD PARTIES

We may receive and integrate publicly available demographic and other information about you from specialized third-party data providers.

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YOUR RIGHTS AND CHOICES

Residents of California, Colorado, Connecticut, Utah, and Virginia have specific rights to access, correct, delete personal information, and opt-out of sales, sharing for cross-context behavioral advertising, or targeted advertising. Submit requests via our Opt-Out Form or by emailing privacy@becausal.com.

EU/UK residents have rights of access, rectification, erasure, data portability, restriction of processing, and objection to processing, exercisable by emailing privacy@becausal.com.

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CHANGES TO THIS PRIVACY POLICY

We regularly update this Privacy Policy. Changes will be posted on our website, and significant updates will be communicated directly.

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MOBILE APPS

For privacy information related to Mobile Apps please see PowerShopper Privacy Policy.

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CONTACT US

For any privacy-related inquiries, requests, or complaints, contact our Data Protection Officer at:

Email: privacy@becausal.com
Mail: BECAUSAL Privacy, BECAUSAL, Inc., 123 Privacy Blvd, Suite 500, Wilmington, DE 19801

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ADDITIONAL INFORMATION FOR CALIFORNIA CONSUMERS

California residents can review specific information regarding the collection and usage of personal data and their rights under the California Consumer Privacy Act (CCPA) by visiting our dedicated CCPA notice page.

By using our services, you consent to the practices described in this Privacy Policy.