Products & Services

Solutions that Drive Precisely Attributable Performance. Transparent. Actionable. Proven.

Becausal offers cutting-edge CPG purchase datasets and audience solutions powered by causal AI, enabling brands to enhance decision-making, optimize campaigns, and confidently meet privacy compliance standards. With causal AI as our bedrock, brands can move beyond assumptions and hypotheticals, unlocking the true drivers behind consumer purchase behavior to make smarter, more effective marketing decisions.

Causal AI Solutions

Uncovering True Consumer Drivers

Our causal AI solutions provide a deeper understanding of consumer behavior, enabling brands to make informed decisions and optimize marketing strategies.

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Privacy-First Approach

Ensuring compliance with stringent privacy regulations while delivering actionable insights.

Privacy-First

Enhanced Decision-Making

Leveraging cause-and-effect relationships for smarter, data-driven decisions.

decision-making

Measurable Impact

Providing actionable, data-driven insights backed by the precise accounting of results and the data contribution to ROI measurement—enabling your brand to optimize performance, reduce ad waste, and confidently prove marketing impact.

impact

Collaborative Innovation

Fostering partnerships that co-create value and drive industry advancements.

innovation

Controlled Environments

Emphasizing user experience and content quality in private marketplaces.

environments

Timely Optimization

Enhancing campaign performance with data insights both mid-campaign and between CPG client campaigns.

optimization

Cross-Channel Integration – Omnichannel reach with measurable precision.

Seamlessly integrating across multiple channels for comprehensive reach.

integration

Scalable Solutions

Providing scalable advertising solutions that adapt to evolving market needs.

Scalable

Programmatic Advertising

Efficient and Effective Ad Solutions

Our programmatic advertising solutions offer automation and efficiency, ensuring high-quality user experiences and content.

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Our Impact

Driving Measurable Change in AdTech

Innovation
Delivering provable ROI with absolute attribution
Trust
Enhancing consumer trust with privacy-first data solutions
products & services

Our products & services

Privacy-compliant CPG purchase data at scale and Causal AI-powered look-alike audiences. Transparent. Actionable. Proven.

Deterministic Audiences

Licensable Datasets

ExtendedAudiences™

AuditableAI™

Deterministic Audiences

Category-, brand- and product-level targeting

Becausal gives brands precision targeting at scale—by category, brand or product.
Our audience segments are built from actual CPG purchase data, covering 800 categories, 7,500 brands and over 800,000 products.
Activate instantly via top partners including The Trade Desk, LiveRamp, Nielsen and more than 25 DSPs.

800 categories

7,500 brands

800K products

Standard & custom segments

Activation via The Trade Desk, LiveRamp, Nielsen and 25+ platforms

Licensable Datasets

Deterministic, multi-source CPG purchase data for license

CPG purchase data organized in a normalized taxonomy and data schema for direct client license to enhance 1PD, seed data for modeling, look-alike modeling, audience extension, activation and advanced measurement such as sales lift.

Comprehensive, granular, cross-retailer taxonomy

Brand/product description, pricing, retailer matched & more

Ideal for enhancement, modeling, activation & measurement

ExtendedAudiences™

Causal AI-powered look-alikes

Scalable audience-building tool for the transparent creation of look-alike audiences. Each consumer in the audience has a unique propensity to purchase score based on its past collection of purchases and shopping basket composition.

Transparent & scalable

Consumer-level purchase propensity

AuditableAI™

Transparent AI decision logic- precise, forensic justification for each audience member

The model’s built-in self-audit function, which surfaces the decisioning logic for audience selection criteria and justifies the inclusion of each opted-in consumer. It’s like a “check engine light” for your data—ensuring accountability, precision, and control.

Justifies each audience member’s inclusion

Based on real purchase behavior + basket composition

Live “check engine” audits for optimization & compliance

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FAQs

Discover answers to common questions about our innovative products and their unique capabilities.

What is Causal AI?

Causal AI is a revolutionary approach that goes beyond traditional AI. It identifies not just patterns, but also the underlying causes of events. This enables businesses to understand why certain outcomes occur and how to influence future results.

How does it work?

Causal AI analyzes data to uncover relationships between variables. By employing advanced algorithms, it predicts the impact of changes in one variable on others. This predictive capability helps businesses make informed decisions.

What are its benefits?

The benefits of Causal AI include enhanced decision-making, improved marketing strategies, and increased ROI. By understanding causation, businesses can tailor their approaches to meet specific goals. This leads to more effective campaigns and better customer engagement.

Is it easy to use?

Yes, our platform is designed with user-friendliness in mind. We provide intuitive interfaces and comprehensive support to ensure a smooth experience. Users can quickly harness the power of Causal AI without extensive training.

Can it integrate easily?

Absolutely! Our products are built to seamlessly integrate with existing systems. This ensures that businesses can leverage Causal AI without disrupting their current operations. Integration is straightforward and efficient.

Discover the power of Causal AI

Ready to move beyond assumptions?

Unlock transparent, privacy-first intelligence that reveals the why behind every marketing decision.

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