Trust must precede vision, no matter how advanced or appealing the technology. Just as consumers won’t follow a brand they don’t trust, they won't embrace AI-driven experiences that feel invasive or unexplained. 

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Today, CMOs and marketing executives face a critical test of trust: Do you truly understand and trust the AI that’s powering your campaigns, audience segmentation and recommendations? And just as important, can you explain why it suggests the ideas it suggests? 

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According to recent insights from Kyndryl, 45% of CEOs say their employees still actively resist

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AI, specifically due to a lack of employee trust.. The issue isn’t capability, it is clarity. AI is increasingly advanced, yet often frighteningly opaque. Leaders wouldn’t tolerate an employee who refused to explain their actions. Why would businesses tolerate AI that operates as a perpetual “black box”?

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Read the full article on CMO Council: https://www.cmocouncil.org/expert-views/pov/a-cmo%E2%80%99s-guide-to-ai-transparency

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