Becausal, the leader in Causal AI-based data solutions and audience intelligence for CPG brands and agencies, today announced its adoption of the IAB Diligence Platform, powered by SafeGuard Privacy. This strategic move reflects Becausal’s ongoing commitment to privacy, transparency and responsible data practices in today’s complex adtech regulatory environment.

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Read more on MarTech Cube: https://www.martechcube.com/becausal-adopts-iab-diligence-boosts-eu-data-privacy-leadership/