Albert Einstein is famously alleged to have said, "We cannot solve our problems with the same thinking we used when we created them."

‍

For decades, the digital advertising industry has thrived on a promise: precision targeting through advanced analytics. The right person, at the right time, with the right message. That vision helped fuel an ecosystem in which digital media spending in the U.S. reached $259 billion in 2024.

‍

Yet, despite the scale, many marketers are still in the dark — unsure why campaigns succeed or fail.

‍

Read the full article on ANA: https://www.ana.net/miccontent/show/id/ii-2025-06-media-measurement-analytics

‍