For too long, digital advertising has operated on trust without truth.

Marketers have been forced to accept black-box algorithms, unverifiable data sources, and opaque modeling decisions no one could explain. The result? Billions spent on predictive guesswork—and very little accountability.

According to an Audience Project study, only 10% of consumers find digital ads relevant to them. That’s not intelligence. That’s noise.

It’s time for something better. Something provable.
Welcome to BECAUSAL.

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‍The Problem We’re Here to Solve

The AdTech industry has reached a breaking point. For all its innovation, the system still rests on shaky foundations:

• Data pipelines that can't be verified
• Models that can't be explained
• Audiences that can't be audited
• Results that can't be traced back to cause

For CMOs, this means wasted spend and shrinking ROI.
For Chief Data Officers, it means sleepless nights over compliance.
For consumers, it’s a digital experience that feels invasive, irrelevant, and often creepy.

AdTech promised precision. What it delivered was prediction—with no explanation.

That’s not good enough anymore. Brands are demanding better.
So we built BECAUSAL to deliver it.

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Why BECAUSAL Had to Exist

BECAUSAL didn’t start as a rebrand.
It started as a decision.

When Scanbuy sold its Smart Packaging and QR business to Kezzler, we saw a rare opportunity—to break from legacy and double down on what the market truly needed: a new kind of data company, built for transparency, accountability, and real audience intelligence.

So we left the old name behind. We burned the ships.
And we created a company designed to solve the problems that matter most.

Why the name?
Because it reflects everything we believe:

• BECAUSE brands deserve answers, not guesses
• CAUSAL is the foundation of our AI—rooted in provable cause-and-effect
• And BE CAUSAL is our call to action—for brands to move beyond assumptions and into real understanding

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What Makes BECAUSAL Different

This isn’t just a new company. It’s a new standard for how audience intelligence works.

We’ve built BECAUSAL around two flagship solutions that make our approach uniquely powerful:

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ExtendedAudiences™

Our industry-leading lookalike audience technology, powered by Causal AI.

• Built from deterministic first-party mobile data
• Scaled with validated second-party purchase sources
• Fully transparent and self-auditing
• Automatically recalibrates when consumers opt in or out
• Generates up to 100 custom audiences per day on demand

In short: it doesn’t just model behaviors. It models why those behaviors happen—delivering precision at scale, without sacrificing privacy.

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AuditableAI™

Think of it as a “check engine” light for your data.

• Shows exactly why a person was included in an audience
• Allows real-time changes to targeting parameters
• Enables brands to audit and optimize their campaigns with confidence
• Puts transparency and control back in marketers' hands

Together, these tools make BECAUSAL the first platform to offer true audience explainability—with measurable ROI, built-in compliance, and data you don’t have to take on faith.

And because we integrate natively with platforms like LiveRamp and The Trade Desk, our partners can activate this intelligence instantly, without disruption.

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Our Mission Moving Forward

We’re not here to fix the old model.
We’re here to replace it.

As BECAUSAL, we are investing deeply in four areas to deliver on this promise:

1. Advanced AI & Data Science
   We’re scaling our Causal AI engine to make every insight smarter, faster, and more explainable.
2. Strategic AdTech Partnerships
   Seamless integrations with leading platforms to ensure our audiences are not only better—but also immediately usable.
3. Global Expansion
   We’re growing our footprint to meet the increasing global demand for privacy-first, transparent audience intelligence.
4. New Vertical Solutions
   From CPG to retail media, we’re developing use-case-specific innovations that bring immediate performance to new sectors.

This isn’t about adding features. It’s about delivering a new foundation for how marketing decisions get made.

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This Is Just the Beginning

We built BECAUSAL because we believe brands deserve clarity.
We believe marketers should know not just what worked—but why it worked.
And we believe the future of advertising won’t be built on more data.
It will be built on better data.

If you’re ready to stop guessing and start knowing—
If you’re ready to make data make sense—
If you believe the Why matters as much as the What—

Then welcome to BECAUSAL.
The Why of AI™.

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